Cloud Computing and Your Business: Are You Getting The Most Out Of It?
Tim Rondeaux, the Senior Director of Customer Care for a video game company, explained his company's use of cloud computing in this way: “We’re reducing costs and increasing satisfaction at the same time.” Before cloud computing, a statement like that may not have been possible.
Is your business taking advantage of cloud computing? To answer this question, you need to know the full extent of the benefits that cloud can offer.
Remove Time Constraints:
The impact of technology on our society has created a world where business takes place 24/7. Even if you don’t operate a company with global interests, you likely have customers who are active outside of the regular business hours of 9 to 5.
Cloud computing allows a business to leverage this activity for all aspects of customer care, from attracting their attention to providing post-sale support and developing customer loyalty strategies. For example, imagine that an employee of your small business needs to access data about a client the night before a big sales meeting. The employee may not be able to go to the office outside of operating hours, but if he has access to the business’ cloud, he can get the necessary information and prepare for the meeting.
Do More With Less Effort:
As a business owner, don’t assume that harder work will lead to higher returns. In our technological age, this is not the case. The most straightforward, most efficient solutions are often the most effective.
For example, you could use a cloud-based marketing tool that allows your business to monitor social media posts relative to your product and target one well-crafted add to those potential clients. With this succinct, evergreen strategy you may find a higher ROI than you’ve been seeing with more time and energy-consuming methods, such as hiring a marketing team with multiple personnel.
One of the most critical areas of business is client retention. It can be up to 25 times more expensive to recruit a new customer than to keep an existing one. This means that it is essential to focus your efforts on providing them with an excellent experience with your product or service.
Cloud computing can help you with this, because it allows your team to work in a streamlined way, with higher communication levels between team members and more cost efficiency. Money can be put into the product or service, instead of leaking into marketing, sales, and customer service.
In the old model of thinking, the more a business spent, on either hardware, software, or personnel, the better they were at responding to customer needs. This is just not the case anymore, thanks to cloud computing.